Every crown has a story. Ours begins with a star.
Sierra Starr began with a conversation at a train station between two friends and business partners from Seattle and Tacoma. The idea was simple: our community deserves haircare that treats textured hair with intention and respect.
For us, hair carries memory, identity, and connection. Caring for it is part of how we honor our roots and show up with confidence.
Named with love
Sierra honors a beloved niece whose light left this world too soon. Starr carries that light forward. Together, the name is a promise to build with love, care, and excellence in her honor.
Her memory is at the heart of Sierra Starr, from the name on each bottle to the community we hope to serve.
Care with a purpose
We focus on a thoughtful routine for curls and coils: cleansing, conditioning, deep moisture, and finishing care. Royal Revival, our deep-conditioning mask, sits at the heart of that ritual.
We partner with a U.S. manufacturer to bring the collection to life. Our goal is to make caring for your crown feel intentional, approachable, and worthy of the time you give it.
Meet the founders
Dominique, Co-Founder
A Seattle entrepreneur and AI educator, Dominique brings fifteen years of hospitality leadership and a belief that excellence is a love language. Her approach is rooted in faith, family, and building a legacy through ownership.
Patrick “Pat” Guinane, Co-Founder
A Tacoma artist, father, and community builder, Pat brings a commitment to creating something meaningful for the next generation. He builds in memory of his niece Sierra and in service of the community that inspires this brand.
Honor your roots. Wear your crown.