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Sierra Starr

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Every crown has a story. Ours begins with a star.

Sierra Starr was born at a train station between two friends and business partners - one based in Seattle, one based in Tacoma - who kept arriving at the same truth: our community deserves hair care that honors us. Not an afterthought on a bottom shelf. Not a watered-down formula with our faces on the marketing. Something made with intention, tested on our own crowns, our real history, and built to be owned by us.

The name carries two gifts. Sierra, for a beloved niece whose light left this sky too soon. Starr, a middle name given because of her light. Together they became a promise: everything that wears this name will be done with love, done with excellence, and done in her honor.

Small Batch By Design. We partnered with a U.S. manufacturer instead of mixing in a kitchen - on purpose. Proper preservation systems, stability testing, and safety documentation from day one, because if Sierra's name is on the bottle, it's done right.

Meet the Founders

Pat: Co-Founder
Patrick "Pat" Guinane is a son, a brother, a father, and an uncle who realized that we didn't just need another Black-owned haircare business - we needed freedom. Freedom from shelves that were never stocked with us in mind. Freedom to own what our community already makes essential. Freedom to build something our children inherit instead of something they have to escape. A Tacoma artist and community builder, Pat has spent years putting words to what our neighborhoods feel - now he's putting his hands to what they need. He builds in memory of his niece Sierra and in service of every crown still shining.

Dominique: Co-Founder
Dominique Jones is a wife, daughter, sister, and aunty who loves traveling, all things AI, and whose love for the Black community and our hair is stitched into every decision this brand makes. From the formulas on the shelf to the name on the bottle. A Seattle-based entrepreneur and AI educator with fifteen years of leadership in luxury hospitality, she believes excellence is a love language, and ownership is a legacy. She builds the way she lives: faith first, family always, receipts over hype.

Honor your roots. Wear your crown.